L'Oréal Professionnel's Vitamino Color Shampoo gently cleanses colour-treated hair, allowing colour to last up to 8 weeks*. Coloured hair is 6* times shinier and appears brighter and more radiant. Hair feels lighter, manageable and soft.​ Formula enriched with resveratrol, a powerful anti-oxydant for perfect salon coloured hair.
*Instrumental test after application of shampoo & conditioner

L’Oréal Professionnel is striving towards an ever more responsible and sustainable business model, transforming activities to respect the planet’s limits.
100% recycled plastics are now prioritised in the manufacturing of the Serie Expert bottles, reducing the use of virgin plastics.

The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.

FEATURES

• Colour lasts longer, for up to 8 weeks.* *Instrumental test after application of shampoo & conditioner
• Brightens and enhances radiance
• Softens
• Adds shine
• Hair feels lighter and more manageable